"It's the exact same old tissue, honey, it does not make a difference, ok? It's still going to work the exact same way", my exasperated other half hissed into my ear as I grabbed cartons after cartons of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me state that? I can't think I actually composed 'designer tissue'. So, yes, for a graphic designer and writer who knows all about the kind of effort one takes into product packaging and branding products, I sure fell for it. All the hoopla. The shenanigans. The 'draw 'em in with excellent copy and fab color combination'. Hey, I am still a consumer, keep in mind that. I am entitled to succumb to nice product packaging, I have a dominating right to be human.
They are so pretty ... the product packaging. I swear!
They have the 'nature fan' product packaging, the 'fruity' packaging, the 'female on the go' product packaging, and then they have the 'kids' product packaging. I got 4 of each style bundles and made a run for the counter with them with my yelling kids and exasperated husband running after me in sluggish motion.
Well, in this case, I was running for checkout with boxes of tissue paper with elegant product packaging styles on them. I loved the packaging develops so much, after using up all the tissues in the boxes, I would cut out the styles and position it into my 'needs to keep for reference' clear folder. I don't keep a lot of things in there since I am quite selective about the designs that I like, but these packaging designs made the cut.
You see, this is the example that takes place when you put some effort into making your packaging style. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. So, why spend so much cash on the product packaging?" Maybe you're likewise thinking that the cash should go towards developing better quality products ... for faster shipment choices ... or possibly the cash should go towards investing prospective clients to costly dinners in Italian dining establishments. It's your call, really.
But this is what I need to inform you, as a graphic designer and customer. The more effort you put into designing your product packaging, more consumers will stop and take a look at your packaging or what's inside the packaging. Now, does it make sense for me to more info say now that when they stop and take notice of your packaging, your opportunity of getting them to purchase your product increases? Precisely.
You see, the function of packaging is to get the consumer's attention. And read more without an electrifying product packaging, customers are going to walk past the stacks and loads of other competitor items ... and yours ... without even understanding you're there! Your product is sitting there on a rack, for goodness sake, and the only weapon you have is to have a nice packaging. You've won the first round once they take a look and stop.
Think of it!
They have the 'nature enthusiast' packaging, the 'fruity' packaging, the 'woman on the go' product packaging, and then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with elegant product packaging styles on them. I enjoyed the packaging creates so much, after using up all the tissues in the boxes, I would cut out the styles and put it into my 'needs to keep for referral' clear folder. I do not keep a lot of stuff in there since I am pretty selective about the designs that I like, however these packaging styles made the cut. The more effort you put into developing your packaging, more clients will take a look and stop at your product packaging pet packaging boxes or what's inside the cardboard packaging boxes wholesale.