It's still going to work the very same method", my exasperated husband hissed into my ear as I grabbed containers after containers of some 'designer' tissue. Yes, for a graphic designer and author who understands all about the kind of effort one puts into product packaging and branding products, I sure fell for it. I am entitled to fall for good packaging, I have a prevailing right to be human.
They are so pretty ... the packaging. I swear!
They have the 'nature lover' product packaging, the 'fruity' product packaging, the 'lady on the go' packaging, and then they have the 'kids' product packaging. I grabbed 4 of each design plans and made a run for the counter with them with my screaming kids and exasperated hubby running after me in slow movement.
Well, in this case, I was running for checkout with boxes of tissue paper with elegant product packaging designs on them. I loved the packaging designs so much, after utilizing up all the tissues in the boxes, I would cut out the designs and place it into my 'must keep for reference' clear folder. I do not keep a lot of things in there since I am pretty selective about the designs that I like, however these product packaging styles made the cut.
You see, this is the example that occurs when you put some effort into making your packaging design. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. So, why spend so much money on the product packaging?" Perhaps you're also believing that the cash should go towards establishing better quality products ... for faster shipment choices ... or maybe the cash must go towards spending possible customers to costly suppers in Italian restaurants. It's your call, actually.
But this is what I have to inform you, as a graphic designer and customer. The more effort you put into creating your packaging, more customers will stop and take a look at your packaging or what's inside the product packaging. Now, does it make good sense for me to say now that when they stop and take notification of your product packaging, your possibility of getting them to buy your item boosts? Exactly.
You see, the role of packaging is to grab the consumer's attention. And without an electrifying product packaging, customers are going to stroll past the stacks and stacks of other competitor products ... and yours ... without even understanding you're there! Your item is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a nice packaging. Once they take an appearance and stop, you've won the very first round.
Consider it!
They have the 'nature enthusiast' packaging, the 'fruity' packaging, the 'lady on the go' product packaging, and then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with expensive product packaging designs on them. I liked the packaging creates so much, after utilizing up check here all the tissues in the boxes, I would cut out the designs and place it into my 'needs to keep for referral' clear folder. I do not keep a lot of stuff in there due to the fact that I am quite selective about the styles that I like, however these product packaging designs made the cut. The more effort you put into creating your packaging, more consumers will take an appearance and stop at your packaging or what's inside the polyethylene food packaging.